Javier Simorra has been linked from the beginning to the concepts of elegance, sophistication, quality and "savoir faire". Currently, and with a long history behind it that has always combined the balance between tradition and constant evolution within the world of fashion, the brand is in a moment of renewal.

One of the firm's most deeply rooted values ​​throughout its entire trajectory is based on the personality of its designs and the great “know-how” acquired in the treatment and combination of the fabrics that is reflected in the collections it projects. the firm every season with a strong emphasis on materials and shapes that are novel and original but that adapt perfectly to the shapes of the female figure.

Throughout its history, the brand has counted on the collaboration of highly prestigious photographers: Otomuro, Mario Sierra, Jordi Farrús, Pepe Botella or Xavi Gordo have been some of those in charge of praising the designer's garments in women recognized as the top international models Nieves Alvarez or Laura Sánchez, who began her career as a model with the Catalan designer.

Javier Simorra has always played a leading role in the main fashion catwalks in the city of Barcelona. Since 2002 with the first Gaudí Catwalk, which later became the Barcelona Catwalk in 2005 and is now known as 080 Fashion Barcelona in which the firm has also recently participated to present its Autumn Winter 2013-14 collection. . The group's next steps are projected to gain a foothold on the most recognized international catwalks in the world of fashion.

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